Make Your Website the Key Marketing Asset it Ought to Be
Image by Chbec from Pixabay
The Web Site Assessment
The Web Site Assessment is a service for those who want to improve their web sites. If your site is more than a few years old, it may no longer be as compelling as when it was originally created. And if you built your site yourself, using one of the many hosting services such as Squarespace or Wix or Weebly, there may be things you have never thought of that could make your site more effective. Most of these services include very valuable tools, but you have to have some knowledge to even know to look for them.
Our service will help you answer the following questions:
- Is your site search engine friendly?
Google runs on words. A site that runs heavily on images may not appear in searches that should find it.
- Is it phone friendly?
Sites can look profoundly different on screens of different shapes. The differences between computers and tablets and phones can be even more profound. It is possible to design sites to look good on all screens.
- Is it easy to read?
Some fonts are harder to read than others. Font size and color contrast both affect legibility.
- Is it easy to understand?
We know what we mean when we write something, but it is hard to put ourselves in the shoes of those less knowledgable. For example, are you using jargon instead of layman's language?
- Can visitors find what they want easily?
Sometimes, important information is on a page that is unconnected to the main navigation. How many clicks does it take for new visitors to get to what they are looking for?
- Is it up to date?
If the copyright is more than two years old, a visitor may wonder if you are still in business/
- Does it download quickly?
Have you ever waitied and waited for a site to download? You don't want yurs to be one of those
- Does it support your marketing?
Web sites are invaluable marketing tools, but as a businesses evolve, the web sites have to evolve with them.
The primary assessment tool is a one hour session in Zoom. We share a screen and look at your site together, page by page. After the session we will send you a report that gives you a prioritized plan for site improvement. It will summarize the discussion and include additional ideas and suggestions.