The Web Site Assessment is a service for those who want to improve their web sites. If your site is more than a few years old, it may no longer be as compelling as when it was originally created. And if you built your site yourself, using one of the many hosting services such as Squarespace or Wix or Weebly, there may be things you have never thought of that could make your site more effective. Most of these services include very valuable tools, but you have to have some knowledge to even know to look for them.
Our service will help you answer the following questions:
- Is your site search engine friendly?
Google runs on words. A site that runs heavily on images may not appear in searches that should find it.
- Is it phone friendly?
Sites can look profoundly different on computer screens of different shapes. The differences between computers and tablets and phones can be even more profound. It is possible to design design sites to look good on all screens.
- Is it easy to read?
Some fonts are harder to read than others. Font size and color contrast all affect legibility.
- Is it easy to understand?
We know what we mean when we write something, but it is hard to put ourselves in the shoes of the less knowledgable. Are you using jargon instead of layman's language?
- Can visitors find what they want easily?
Sometimes important information is on a page unconnected to the main navigation. How many clicks does it take for new visitors to get to what they are looking for?
- Does it support your marketing?
Web sites are invaluable marketing tools, but as a businesse evolves the web site has to evolve with it.
The assessment will include a written analysis of your web site that will begin with an overview, followed by a written review of up to 10 pages of the site. The goal is to review as many unique pages as possible. In a portfolio site or store, we will treat all category pages as one class of page, and all product pages as another class of page. A telephone discusssion of the report will be included at the site owner's request.